AMSIB Social Media
Social Media is like a night bazaar in the middle of Bangkok, it's loud, exciting, and before you know it's 2 AM and you’re wondering what you just went through. So how does a brand like AMSIB work through the noise? We looked at how we can add some value and give back to our community. Referencing the student journey, I pinpointed the motivations of prospective students, current students, alumni and staff and looked for the commonalities between them. These commonalities like life in Amsterdam, graduation, and the programme is what all our stakeholders share and then served as the main themes for our content strategy.
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Deliverables: Social Media Content Strategy, Content Calendar, Team Management, Editor Channels: Instagram, Facebook, Youtube, Linkedin
What binds a community together? At AMSIB it’s the individuals and the stories they share. There’s a unique opportunity when you have students and staff from across the world because there’s so much to learn. We created different series such as humans of AMSIB and life at AMSIB to highlight their stories. By organising a photoshoot for the individual it created a sense of pride, belonging, and was something to share with family and friend or over Linkedin. This further strengthened the relationship with the individual and brand and with the community as a whole.
In order to maintain brand relevance over social media our focus was to diversify the type of content we produce from videos, photography, stories, reels, blogs, and articles. We didn’t have too many resources at our disposal but we improved our overall quality standards and shifted towards media as we followed social trends. Using stories we were able to engage directly with our audience and slowly adjust and improve our overall engagement and retain a community driven content strategy. Doing so we increased the average likes per post by 71% with a 235% increase in followers and we’re still growing..