Sam's Footprints
AMSIB wanted to visually reflect its three core values that shape its education and how they are reflected across the organisation, global mindset, social responsibility, and a hands on attitude. In order to do so I integrated those values with the core of its community, its mascot SAM the Eagle and created Sam’s Footprints. Each footprint represents the impression that each of these values leave on the organisation, its programmes and stakeholders.
My design behind Sam’s footprint represents how each core value is reflected across AMSIB, its students and staff, and the reverberating effects they will leave in their communities and the world. Rings around each footstep mimics the feeling and vibrations of a footstep as well as represent the impressions that AMSIB and its students will make in this world. Sams’ footprints are adaptable to different communication streams like videos, posters, banners, the website, and at various sizes and scales. Footprints can also be used individually or merged together and can stand out without disrupting the design of the original communication.